About Robin Simon

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What’s With All These Similar Distribution Measures?? (Max, Reach, Average Weekly, etc.)

We’ve had several questions over the last few months regarding some facts that people are starting to notice are available in their Nielsen, IRI and/or SPINS databases.   The names are very similar, but it’s not obvious how the measures are different or when you’d want to use one or the other.  (With apologies to Homer […]

Volume Decomposition, Part 6 of 6: Impact of All Other Drivers (aka “Everything Else”)

This is the sixth and final post in my series on quantifying the impact of business drivers on sales volume. The first post in the series explains more about when you would want to do an analysis like this.  A volume decomposition analysis allows you to explain why your volume changed by allocating the total […]

Volume Decomposition, Part 5 of 6: Impact of Competition

This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

Volume Decomposition, Part 4 of 6: Impact of Merchandising

This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

Volume Decomposition, Part 3 of 6: Impact of Pricing

This is the third in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these other posts on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the question Why […]