Base Weighted Weeks (Part 2 of 2): What Will Happen to Sales If…

We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger.  mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW).  This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]

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How To Get More From TDP, Part 3: Sales Productivity

Hello, fellow analysts! Ready to add another tool to your kit? This is the third and final part of my series on how to use TDP to enhance your work. If you are new here, and not yet familiar with TDP, start with this basic introduction or my first two examples on TDP and velocity and […]

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Enhancing Your Analysis with TDP, Part 2: Explaining Sales Trends

In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]

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Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

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Volume Decomposition, Part 6 of 6: Impact of All Other Drivers (aka “Everything Else”)

This is the sixth and final post in my series on quantifying the impact of business drivers on sales volume. The first post in the series explains more about when you would want to do an analysis like this.  A volume decomposition analysis allows you to explain why your volume changed by allocating the total […]

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