Volume Decomposition, Part 5: Impact of Competition

This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

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3 Ways to Kickstart Pricing Discussions with Visualizations

We’re delighted to have guest contributor Scott Sanders, senior consultant at Simon-Kucher & Partners, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to […]

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Volume Decomposition, Part 4: Impact of Merchandising

This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

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Volume Decomposition, Part 3: Impact of Pricing

This is the third in a series of posts on quantifying the impact of business drivers on sales volume.  Please review this post for an overview of this very useful analytical technique that helps answer the question Why did our volume change? This post focuses on quantifying the impact of Pricing.  There are many different […]

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Volume Decomposition, Part 2: Impact of Distribution

This is the second in a series of posts on quantifying the impact of business drivers on sales volume.  Please review this post for an overview of this very useful analytical technique that helps answer the question Why did our volume change? This post focuses on quantifying the impact of Distribution, since that is often […]

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