How To Get More From TDP, Part 3: Sales Productivity

Hello, fellow analysts! Ready to add another tool to your kit? This is the third and final part of my series on how to use TDP to enhance your work. If you are new here, and not yet familiar with TDP, start with this basic introduction or my first two examples on TDP and velocity and […]

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Enhancing Your Analysis with TDP, Part 2: Explaining Sales Trends

In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]

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Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

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Volume Decomposition, Part 6 of 6: Impact of All Other Drivers (aka “Everything Else”)

This is the sixth and final post in my series on quantifying the impact of business drivers on sales volume. The first post in the series explains more about when you would want to do an analysis like this.  A volume decomposition analysis allows you to explain why your volume changed by allocating the total […]

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Volume Decomposition, Part 5 of 6: Impact of Competition

This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

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