Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

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Volume Decomposition, Part 6 of 6: Impact of All Other Drivers (aka “Everything Else”)

This is the sixth and final post in my series on quantifying the impact of business drivers on sales volume. The first post in the series explains more about when you would want to do an analysis like this.  A volume decomposition analysis allows you to explain why your volume changed by allocating the total […]

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Volume Decomposition, Part 5 of 6: Impact of Competition

This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

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3 Ways to Kickstart Pricing Discussions with Visualizations

We’re delighted to have guest contributor Scott Sanders, senior consultant at Simon-Kucher & Partners, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to […]

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Volume Decomposition, Part 4 of 6: Impact of Merchandising

This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]

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