What’s With All These Similar Distribution Measures?? (Max, Reach, Average Weekly, etc.)

We’ve had several questions over the last few months regarding some facts that people are starting to notice are available in their Nielsen, IRI and/or SPINS databases.   The names are very similar, but it’s not obvious how the measures are different or when you’d want to use one or the other.  (With apologies to Homer […]

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How To Get More From TDP, Part 3: Sales Productivity

Hello, fellow analysts! Ready to add another tool to your kit? This is the third and final part of my series on how to use TDP to enhance your work. If you are new here, and not yet familiar with TDP, start with this basic introduction or my first two examples on TDP and velocity and […]

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Enhancing Your Analysis with TDP, Part 2: Explaining Sales Trends

In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]

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Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

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Volume Decomposition, Part 2 of 6: Impact of Distribution

This is the second in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts for more information on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the […]

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