CPG Data Tip Sheet’s Favorite Things

Tip Sheet readers frequently write us and ask for suggestions on how to find training classes, what reading we recommend, and what other resources are out there to help them on their path to CPG Data Guru status. Here are our recommendations. We think our list is a lot more practical than Oprah’s and our favorite […]

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Are You Syndicated Data Literate? (Part 2)

Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data literacy. Catch up with Part 1 (terms #1 – #5) if you didn’t read it […]

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Test Your Knowledge: Are You Syndicated Data Literate? (Part 1)

In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business journalists, and finance gurus! So if you’re in the CPG industry, you need to be syndicated data literate. Here’s a chance […]

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What’s Your Data Focus? Retail Store Data or Shopper Panel Data?

For my last couple of posts, I’ve been talking about the four types of retail sales data, formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper).  In this post, I’ll discuss data focus in detail, laying out the strengths and weaknesses of each data type […]

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What’s the Best Data Source? Retailer Direct or Syndicated Nielsen/IRI Data?

A few weeks ago, I wrote about the benefits of retail sales data for CPG manufacturers.  And I summarized the four types of retail sales data which are formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper).  In this post, I’ll discuss data source in […]

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