% ACV Distribution

Measures the breadth of distribution of a product.  Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distiribution in Chicago, which is worth more than a point of distribution in Des Moines.  Keep in mind that […]

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% ACV with Merchandising

Measures the breadth of merchandising support.  Can be used with any of the Merchandising Conditions (Price Reduction Only, Feature Only, Display Only, or Feature & Display). Email this page

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% Discount

Amount that the promoted price drops below the regular price, expressed as a percentage.  Calculated as (Base Price – Promoted Price)/Base Price.  A higher number means a deeper discount.  A deeper discount for the same tactic almost always results in a higher lift.  % Discount is available by merchandising tactic on custom databases. Email this […]

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% Subsidized Volume

Portion sold on promotion that would have been sold anyway.  Calculated as (Promoted Sales – Incremental Sales) / Promoted Sales.  Lower is better.  The Efficiency measure expresses the same concept from another angle. Email this page

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Absolute Change (Abs Chg)

Usually calculated as (this year – year ago).  Can be used for all measures. Email this page

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