All About ACV

Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]

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Velocity: How Well Your Product REALLY Sells

Velocity questions have dominated the CPG Data Tip Sheet inbox this month, with a number of readers posting comments or writing with questions about this important measure. So we decided it’s time to turn our attention to what is, after all, the third most important measure in your database. Why is velocity the #3 measure? […]

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The Case of the Mismatched Volume: Comparing Shipments and Retail Sales

A common question that arises, especially when your company is new to syndicated retail sales scanner data, is “how come IRI/Nielsen sales data is different than our own shipment data?”  This probably comes up most often in the context of forecasting, when you are trying to determine if you are going to “make the numbers” […]

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For Aspiring CPG Data Gurus: Incremental Volume Unveiled

If you are a CPG company with significant trade promotion spending, you probably already buy IRI/Nielsen data or are seriously considering it.   Both IRI and Nielsen measure Incremental Volume: how much extra volume you sold due to trade merchandising. If you’re not sure what incremental volume is, read this first.  If you’ve already got the […]

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3 Important Facts About Incremental Volume

Trade promotion evaluation is a big selling point for Nielsen and IRI data.  Both vendors provide a key piece of the promotion evaluation puzzle: estimates of Incremental Volume.  Incremental Volume tells you how much extra volume you sold due to trade merchandising.  Here are a few things you should know about this important but sometimes […]

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