Base Weighted Weeks (Part 2 of 2): What Will Happen to Sales If…

We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger.  mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW).  This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]

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Base Weighted Weeks (Part 1 of 2): How Much Trade Promotion Support Are You Really Getting?

We’re delighted to have guest contributors Mark Laceky (President) and Mike Fridholm (SVP, Client Service) from mLogic Consulting introducing one of their favorite measures.  Keep in mind that this article is most relevant for use in more strategic planning and analysis, not necessarily for new users or with retailers.  Their contact details can be found at […]

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3 Ways to Kickstart Pricing Discussions with Visualizations

We’re delighted to have guest contributor Scott Sanders, senior consultant at Simon-Kucher & Partners, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to […]

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All About ACV

Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]

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Mind The Gap! (The Price Gap, That Is)

This is the next in our series of posts about retail pricing. In this post I’ll talk about price gaps – how to calculate them and why they’re important. (You may want to review these previous posts before continuing: retail pricing in general, base price, discount, and trade merchandising measurement.) Take a moment and imagine […]

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