From Syndicated to Custom: Transform Your Nielsen/IRI Product Data – Part 2

In my previous blog post, I described two ways to customize your Nielsen/IRI product data by renaming and grouping product values. In a continuation of that post, I’ll now describe a third way of customizing your data—by creating new attributes. 3. Create New Attributes We’re all accustomed to creating new measures, like dividing dollars by units […]

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From Syndicated to Custom: Transform Your Nielsen/IRI Product Data – Part 1

The “syndicatedness” of IRI/Nielsen data is one thing that makes it so powerful. Think about it: IRI and Nielsen capture, label and organize millions of product transactions across hundreds of retailers and then distribute a comprehensive dataset set to thousands of businesses. As a result, everyone can start with the same data, making it easier […]

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Product Attributes: The Key to Meaningful Analysis

A product’s attributes are what makes it distinct from other products.  Attributes include things like size, color, flavor, package type and other features that are relevant to the category.   From a consumer perspective, these attributes are what determine the consideration set and influence the ultimate purchase decision.   From a retail perspective, product attributes help define […]

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For Aspiring CPG Data Gurus: Incremental Volume Unveiled

If you are a CPG company with significant trade promotion spending, you probably already buy IRI/Nielsen data or are seriously considering it.   Both IRI and Nielsen measure Incremental Volume: how much extra volume you sold due to trade merchandising. If you’re not sure what incremental volume is, read this first.  If you’ve already got the […]

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3 Important Facts About Incremental Volume

Trade promotion evaluation is a big selling point for Nielsen and IRI data.  Both vendors provide a key piece of the promotion evaluation puzzle: estimates of Incremental Volume.  Incremental Volume tells you how much extra volume you sold due to trade merchandising.  Here are a few things you should know about this important but sometimes […]

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