Equivalized (EQ) Sales

Physical volume of product sold at retail expressed in a common unit relevant to the category.  Use when comparing products of different sizes.  Some common EQ units are pounds (LBS), gallons, ounces, cases.  Most often used by Operations, also by Marketing and Sales.

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  1. Meeta AGarwal says:

    Dear Robin,

    I really like CPG data insight sheet monthly article. This month I found good business article very informative. I have query how to calculate equivalized sale? If, there is any formula please send me. I want to pursue my career in category management. Do you also provide some online courses where I could participate?
    Look forward to hearing from you
    Kind regards
    Meeta Agarwal
    Oxford, UK

    • Robin Simon says:

      Thanks for contacting us! I’m glad you are finding the CPG Data Tip Sheet useful. At this time we do not have any online training, but that could be a future offering.

      Click here to see how to calculate equivalized sales.

      – Robin

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