Base Weighted Weeks (Part 2 of 2): What Will Happen to Sales If…

We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger.  mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW).  This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]

Base Weighted Weeks (Part 1 of 2): How Much Trade Promotion Support Are You Really Getting?

We’re delighted to have guest contributors Mark Laceky (President) and Mike Fridholm (SVP, Client Service) from mLogic Consulting introducing one of their favorite measures.  Keep in mind that this article is most relevant for use in more strategic planning and analysis, not necessarily for new users or with retailers.  Their contact details can be found at […]

Base Weighted Weeks (BWW)

Base Weighted Weeks is a measure of the amount of trade promotion support received.  It is a lot like Cume Weighted Weeks (CWW) but takes into account the importance of individual stores to sales of the specific product.  Read this article for more detail on BWW.