Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

How To Identify Distribution Opportunities When Your Brand Is Already “Everywhere”

As mentioned in a previous post, shoppers cannot buy something if it’s not in the store!  That’s why having good distribution is so important to your business.  What can you do to increase distribution when your brand is already in at least 90% ACV distribution? Let’s look at an example.  Say there are 3 brands […]