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CPG Data Tip Sheet

Transforming your syndicated data into business insight

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    About CPG Data Tip Sheet

    We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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    • Glossary (79)
    • How To Answer Business Questions (42)
    • How To Communicate Insights (17)
    • How To Get Started with Nielsen/IRI (22)
    • How To Understand Your Database (12)
    • Know Your Measures: Distribution (24)
    • Know Your Measures: Pricing and Promotion (45)
    • Know Your Measures: Sales (21)
    • Miscellaneous (6)

    Tags

    ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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    Categories

    • Glossary (79)
    • How To Answer Business Questions (42)
    • How To Communicate Insights (17)
    • How To Get Started with Nielsen/IRI (22)
    • How To Understand Your Database (12)
    • Know Your Measures: Distribution (24)
    • Know Your Measures: Pricing and Promotion (45)
    • Know Your Measures: Sales (21)
    • Miscellaneous (6)

    Search CPG Data Tip Sheet

    Tags

    ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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