Many people are familiar with the analysis known as a volume decomposition (or due-to) that uses POS data. This allows you to explain a change in sales and attribute gains and losses to specific business drivers like distribution, pricing, trade promotion and some other things. We have a series of posts on this, starting with […]
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Volume Decomposition, Part 6 of 6: Impact of All Other Drivers (aka “Everything Else”)
This is the sixth and final post in my series on quantifying the impact of business drivers on sales volume. The first post in the series explains more about when you would want to do an analysis like this. A volume decomposition analysis allows you to explain why your volume changed by allocating the total […]
Volume Decomposition, Part 5 of 6: Impact of Competition
This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume. Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]
Volume Decomposition, Part 4 of 6: Impact of Merchandising
This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume. Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]
Volume Decomposition, Part 3 of 6: Impact of Pricing
This is the third in a series of posts on quantifying the impact of business drivers on sales volume. Please review these other posts on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the question Why […]
Volume Decomposition, Part 2 of 6: Impact of Distribution
This is the second in a series of posts on quantifying the impact of business drivers on sales volume. Please review these posts for more information on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the […]