Trade spending is a huge/the biggest item in the budget for [almost] all consumer packaged goods brands. As explained in this previous post, all those trade dollars go towards reducing your retail price and, sometimes, gaining feature and/or display support. But how do you know the real price that shoppers are paying for your product […]
promoted price
Q. What’s your retail price? A. It depends!
According to the dictionary, the price of something is “the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale.” Pricing is one of the “4 Ps” of marketing that we learned about in school (along with Product, Placement/Distribution and Promotion) and is often a key driver […]