Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone interested in the details about how Nielsen/IRI/SPINS cover the following brick & mortar channels: Grocery/Food Mass Merchandise/Walmart Drug Dollar Club Military […]
channels
CPG Syndicated Data Markets: Part 1 – The Big Picture
What Channels Are Available From NielsenIQ and Circana? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer is not so simple. In this post, I’ll provide an overview of which types of retailers are available from the FMCG syndicated data […]