It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation: from April and then a follow-up to a webinar we conducted in late […]
pricing
3 Ways to Kickstart Pricing Discussions with Visualizations
We’re delighted to have guest contributor Scott Sanders, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to kickstart a pricing discussion is […]