Learn about the “standard” option for time periods that many companies get, plus available upgrades (for more money) and downgrades (to save money). Standard Option The standard option for time periods from IRI and Nielsen is 2 years of rolling history of weeks and quad-weeks, updated monthly. So what do these things mean? The […]
Database
Big $ Question: Syndicated Database or Custom Database?
Every company and every analyst wants to looks at their retail data a little differently. And Nielsen and IRI are both happy to deliver customized views of their information (for a price). This is the option chosen by most large CPG companies: a custom database. But to provide a cost effective option, Nielsen and IRI […]