Transforming your syndicated data into business insight
I want to wholeheartedly thank Robin and Sally for trusting me as the new steward of the incredible CPG Data Tip Sheet. As they mentioned in their post last week, the site truly helped me get up to speed on CPG analytics, fundamentals, and terminology when I started my career at Nielsen over a decade […]
This is a bittersweet post for us to write. We (Sally & Robin) have transitioned CPG Data Tip Sheet to Goods Intelligence – more on that in a bit. When we started the CPG Data Tip Sheet back in November, 2012 we could not have imagined that almost 14 years later we would have over […]
Many people are familiar with the analysis known as a volume decomposition (or due-to) that uses POS data. This allows you to explain a change in sales and attribute gains and losses to specific business drivers like distribution, pricing, trade promotion and some other things. We have a series of posts on this, starting with […]
We hope you aren’t tired of reading about velocity! Velocity and distribution (which go hand in hand, as you’ll see below) are the topics we are asked about most often. We’ve reviewed our reader correspondence and pulled out a few more key points we wanted to share: Question 1: Is Velocity Independent of Distribution? Q. […]
We get a lot of questions from readers. Sometimes our answers touch on things we haven’t fully explored in our articles. We want everyone to benefit from these nuggets of information so decided to post a series of Q&A articles which will highlight some interesting correspondence. Our first post covers three questions on the […]
Wow – it’s hard to believe we launched the CPG Data Tip Sheet 10 years ago this month. It is a decade later and we are very happy to thank our over 6,000 followers! In case you are relatively new to the CPG Data Tip Sheet, we went live the week of November 5, 2012 […]
