One of the advantages of syndicated store data is that it provides you with the most comprehensive retail sales picture you can obtain from a single source. But sometimes you can get greater insight and formulate more powerful arguments by enhancing your syndicated data with information from other sources. Combining data sources can be tricky. […]
retailer direct data
What’s the Best Data Source? Retailer Direct or Syndicated Nielsen/IRI Data?
A few weeks ago, I wrote about the benefits of retail sales data for CPG manufacturers. And I summarized the four types of retail sales data which are formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data source in […]