Many CPG companies purchase individual, Excel-based reports from syndicated data vendors Nielsen, IRI and SPINS. Rather than the six-figure investment required for an ongoing data subscription, individual reports can be obtained for a few thousand dollars. So it’s a great place to start with this data! The vendors are quite flexible in what can be […]
the basics
Syndicated Retail Sales Data 101
We frequently get emails from readers saying “I’m new to Nielsen/IRI/SPINS data. You have so many relevant articles, but where should I start?” In honor of back-to-school season, this post will lay out a route for mastering the basics via posts from this blog. At the very bottom, you’ll find a “reading list” with all […]
What Is (And Isn’t) Measured by Syndicated Retail Sales Data?
Syndicated store data from Nielsen/IRI/SPINS measures a lot about CPG sales. But not everything! If you are thinking about buying data, it’s important to clearly understand what you will and won’t get out of your purchase. Note that in this article we are talking about store data (from the POS scanner) not household panel data. […]
CPG Syndicated Data Markets: Part 1 – The Big Picture
What Channels Are Available From NielsenIQ and Circana? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer is not so simple. In this post, I’ll provide an overview of which types of retailers are available from the FMCG syndicated data […]
CPG Fundamentals: What Is Syndicated Retail Sales Data?
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the only type of retail sales data! […]