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Terms of Use

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Terms of Service

Welcome to www.cpgdatainsights.com, home of CPG Data Tip Sheet, published and operated by Lehmann Group LLC (d/b/a Goods Group). By using our site and content, you agree to the terms and notices below. Please read them carefully.

Use of Our Site

All copyrights, trademarks, content, and software on www.cpgdatainsights.com are owned by Lehmann Group LLC or its content authors and licensors. You may not use our trademarks, content, or intellectual property without our prior written consent.

You agree to use this website only for lawful purposes and in a way that does not restrict or inhibit anyone else’s use of it. Prohibited behavior includes causing distress or inconvenience to any other user, transmitting obscene or offensive content, or disrupting the normal flow of dialogue on the site.

By posting comments or submitting any material through this site, you represent that you own that material and have the rights necessary to submit it. You retain ownership of your original material but grant Lehmann Group LLC a non-exclusive, royalty-free license to use, host, reproduce, modify, publish, or decline to display what you submit.

This site may contain links to other websites. Some of these are other properties we operate; others are third-party sites that we do not control. We are not responsible for the content of any third-party site, and we provide such links only as a convenience. Inclusion of any third-party link does not imply our endorsement of that site.

Liability Disclaimer

We use our best efforts in preparing the materials on www.cpgdatainsights.com. However, the information is provided strictly for educational and informational purposes and does not constitute professional, financial, or business advice. If you choose to apply ideas contained in CPG Data Tip Sheet, you do so at your own risk and take full responsibility for your actions and results.

THE MATERIALS ON THIS SITE ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. LEHMANN GROUP LLC WILL NOT BE LIABLE FOR ANY DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OF, OR INABILITY TO USE, THE MATERIALS, EVEN IF LEHMANN GROUP LLC HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

We make no guarantee that you will achieve any particular results from the ideas, techniques, or analysis presented in our material. Outcomes depend on many factors specific to your own situation.

If you are dissatisfied with any portion of the site or with any of these terms, your sole and exclusive remedy is to discontinue using the site.

Changes to These Terms

We may change the terms under which www.cpgdatainsights.com and CPG Data Tip Sheet are offered. The most current version of the Terms will supersede all previous versions.

Governing Law

These Terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the site will be subject to the exclusive jurisdiction of the state and federal courts located in New Jersey.

Contact Us

Please contact us with any questions about these Terms:
Lehmann Group LLC
657 Pompton Avenue Unit 16
Cedar Grove, NJ 07009
info@cpgdatainsights.com

Effective date: June 16, 2026

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About CPG Data Tip Sheet

The CPG Data Tip Sheet is published by Kevin Lehmann and Goods Group. It was founded in 2012 by Sally Martin and Robin Simon, two consultants who met in business school over a shared interest in the geeky side of marketing and went on to build independent practices of their own. Over more than a decade they turned hard-won experience into plain-English explanations of how CPG data actually works and how to analyze it.

Robin and Sally built this into something the CPG and consumer industry trusts. It continues in that spirit.

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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (80)
  • How To Answer Business Questions (43)
  • How To Communicate Insights (19)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (13)
  • Know Your Measures: Distribution (25)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)
  • Uncategorized (1)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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