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Terms of Use

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Welcome to www.cpgdatainsights.com, home of CPG Data Tip Sheet.

By using our site and content,  you are agreeing to the terms and notices outlined below.  Please read them carefully.

Use of Our Site

All copyrights, trademarks, content, and software on www.cpgdatainsights.com are owned by CPG Data Tip Sheet and its authors.    You cannot use our trademarks, content or intellectual property without written consent from us.

You agree to use our website only for lawful purposes and in a way that does not inhibit anyone else’s use of the website. Prohibited behavior includes causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

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CPG Data Tip Sheet may contain links to other websites.  Sites we link to are not under the control of CPG Data Tip Sheet and we are not responsible for their contents.   CPG Data Tip Sheet is providing these links to you only as a convenience and inclusion of any link does not imply endorsement of the other site.

Liability Disclaimer

The authors of CPG Data Tip Sheet have used their best efforts in preparing www.cpgdatainsights.com materials.  However, the information is strictly for educational purposes.  If you wish to apply ideas contained in CPG Data Tip Sheet, you are taking full responsibility for your actions.

THE MATERIALS AT THIS SITE ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND. CPG DATA TIP SHEET AND ITS AUTHORS WILL NOT BE LIABLE FOR ANY DAMAGES (INCLUDING DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OF OR INABILITY TO USE THE MATERIALS, EVEN IF CPG DATA TIP SHEET HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL.MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE, OR WITH ANY OF THESE TERMS OF USE, YOUR SOLE REMEDY IS TO DISCONTINUE USING THE SITE.

We may change the terms under which www.cpgdatainsights.com and CPG Data Tip Sheet are offered.  The most current version of the Terms will supersede all previous versions.

Please contact us with any questions about these terms:
CPG Data Tip Sheet
29 Oak Street, Belmont, MA  02478
info@cpgdatainsights.com

October 13, 2012

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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