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Glossary

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Click on the term to read the full definition:

% ACV Distribution

% ACV with Merchandising

% Discount

% of Stores Selling

% Subsidized Volume

Absolute Change (Abs Chg)

Absolute Discount

All Commodity Volume (ACV)

Any Merchandising

Any Promotion

AOC

Attribute

Average Items Carried (AIC)

Average Items Selling

Average Price

Base Price

Base Sales

Base Weighted Weeks (BWW)

Basis Points (bps)

BOPIS

Buying Rate

Census

Characteristic

Competitive Retailer Marketing Area (CRMA)

Cum Weighted Weeks (CWW)

Display

Display Execution

Dollar Sales

Elasticity

Equivalized (EQ) Sales

FDMx

Feature

Incremental Sales

Lift

Market Share

Merchandising Condition

Merchandising Efficiency

MULO

MULO C

Nitro software

Non-Additive Fact

Non-Promoted Price

Non-Promoted Sales

Numeric Distribution

Penetration

Percent Change (% Chg)

Point Change (Pt Chg)

Price Decrease

Price per EQ

Price per Package

Price per Unit

Promoted Price

Promoted Product Group

Promoted Sales

Purchase Frequency

Purchase Size

Quality Merchandising

Quality Weighted Weeks (QWW)

Regular Price

Remaining Market (ROM)

Retailer Marketing Area (RMA)

Sales per $MM ACV (“Sales per Million”)

Sales per Point of Distribution (SPPD)

Shelf Price

Static Panel aka Longitudinal Panel

Temporary Price Reduction (TPR)

Total Distribution Points (TDP)

Total Points of Distribution (TPD)

Trade Promotion

Trading Area (TA)

Unit Sales

Velocity

Volume Decomposition

WTD

xAOC

XLerate software

YAG

YTD

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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