One of the geographies available from IRI, it stands for “Food-Drug-Mass excluding Walmart” (and is now known as “AOC” in Nielsen). It includes the following channels: Food/Grocery, Drug, Mass Merchandisers excluding Walmart.
See also AOC.
FDMx
Transforming your syndicated data into business insight
Did most of this post not “move-over” correctly to this updated website? I thought I remember there being more to this post.
Thanks!
This post is the Glossary entry for “FDMx.” Are you thinking of this post?