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Blog » Glossary » Percent Change (% Chg)

Percent Change (% Chg)

July 1, 2012 By Robin Simon 2 Comments

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Usually calculated as (this year – year ago) / year ago.  Should not be used for measures that are already expressed as a %.

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Comments

  1. Shiva says

    November 14, 2020 at 9:44 pm

    Hi,
    I have a question.
    My current data looks like this:
    % Unit sales by promotion % Unit sales by promo YA
    64.44 -4

    So for calculating the absolute %unit sales by promotion, I have taken 64.44%*Dollar sales for the current year.

    But I’m confused for the column %unit sales by promo YA. Is -4 %pt change from the current year or -4%?

    Thank you for your assistance.

    Warm regards,
    Shiva

    Reply
    • Robin Simon says

      November 16, 2020 at 10:47 am

      Two things here:
      – For absolute change in unit sales by promotion you want to multiply the 64.44% * Unit sales, not

        Dollar sales.
        – The change measure for something that is already a % (like % sales promoted) is almost always point change. So in this case, current % units promoted is 64% and that is down -4 points from last year, so last year it was 68%.
      Reply

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We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
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  • Know Your Measures: Sales (21)
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Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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