Many people are familiar with the analysis known as a volume decomposition (or due-to) that uses POS data. This allows you to explain a change in sales and attribute gains and losses to specific business drivers like distribution, pricing, trade promotion and some other things. We have a series of posts on this, starting with […]
About Robin Simon
Thank You, Readers on Our 10th Anniversary!
Wow – it’s hard to believe we launched the CPG Data Tip Sheet 10 years ago this month. It is a decade later and we are very happy to thank our over 6,000 followers! In case you are relatively new to the CPG Data Tip Sheet, we went live the week of November 5, 2012 […]
What will happen when we raise our price? (How to Apply Price Elasticity)
It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation: from April and then a follow-up to a webinar we conducted in late […]
Inflation…It’s Back!
“There are a lot of questions about inflation and how it impacts the business. We would love to hear your thoughts on how we can analyze this topic!” – Actual reader comment on CPG Data Tip Sheet, 3/22/22 Well, here are some thoughts for you! Background and Context Let’s start with some basic information: […]
A Tale of Two Nielsens
As you may have noticed from the industry press, LinkedIn or emails received directly from Nielsen, a lot has happened to the Nielsen company in the last few months. If you’ve seen the above logo on the right then the message has been getting out to industry stakeholders. Nielsen clients should be familiar with the […]
Analysis Tips: A Year Later
Wow – we are now more than a year into the COVID-19 pandemic, which has impacted virtually all aspects of life and business. And analysis. Around this time in 2020 I wrote this post which talks about important things to consider while doing analysis during uncertain, volatile times. During several weeks in March-April, 2020, sales […]