In-store merchandising condition executed by retailers and measured using a sample of audited stores. A Display is a temporary secondary location in the store different from the regular shelf location, usually an endcap or in-aisle display. After 7 weeks, a secondary location is no longer considered temporary. Most commonly used is Display without Feature. Any Display (with or without a Feature) and Display only (without a price cut) are also available but not used that often.
Learn more about displays in this article.
If a Kroger has an endcap with 6 shelves and each shelf has a different brand of beer, is that counted as 6 separate displays or not counted at all?
In that case, each item on the endcap gets credit for being on Display regardless of how many brands they belong to.
Does the number of units on that same shelf matter to qualify as a display?
Hi Bill,
You should check with your data vendor about their specific display policies – there are a lot of details that go into their determination and it varies slightly between vendors. However, as far as I know, as long as there is at least one unit of product on the shelf, it counts as a display. I don’t believe the number of units is a factor.