There are 4 commonly used merchandising conditions that manufacturers generally pay retailers to execute in order to sell more product. Most analyses look at 4 mutually exclusive merchandising conditions: Feature without Display, Display without Feature, Feature & Display (F&D), and Temporary Price Reduction Only (TPR or TPR Only).
We have many posts related to Merchandising. Browse the Know Your Measures: Pricing and Promotion to browse these articles.
TPR is important merchandising tactic.. Is TPR always associated with display/ feature?/Or can it be also a stand alone trade tactic?
In Nielson database, apart from TPR, one also sees the discount price. The confusion is: when TPR itself factors in the price reduction – what does the discount factor / discount% take into account.
Hi Gayatri,
TPR can definitely appear on its own, without feature or display. It’s often referred to as PRO or Price Reduction Only.
However, the size of the price discount is often smaller when you have a price reduction alone. So you will typically see bigger % discount and lower promoted prices when accompanied by a feature or display (versus price reduction only).
The % discount measure looks at the % change between the promoted price and the regular (base price).
Robin wrote a blog post about price discount which you may not have found on the site. I think you will find it helpful:
Discount: The Often Overlooked Pricing Measure
And her post about promoted price has a lot of great details about feature and display versus price reduction only:
Promoted Price: It Pays To Look Deeper