MULO C

One of the geographies available from IRI, it stands for “Multi Outlet with Convenience Stores” and is usually pronounced “moo-loh see.”  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries) and Convenience Stores (often called C-Stores).  Use this geography instead of MULO if C-Stores are an important channel for your business (like for candy, snacks, soft drinks, etc.).

Also see MULO and this full article on multichannel markets.