Skip to primary navigation
Skip to main content
Skip to primary sidebar
Skip to footer

CPG Data Tip Sheet

Transforming your syndicated data into business insight

Home
Glossary
About
Contact Us
Subscribe

Blog » Subscribe

Subscribe

To receive updates to the CPG Tip Sheet directly to your email, please opt-in and subscribe with this link:

Subscribe to CPG Data Tip Sheet

Primary Sidebar

Top Posts

The 2nd Most Important Measure: % ACV Distribution
Velocity: How Well Your Product REALLY Sells
Total Distribution Points: Master of All Distribution Measures
xAOC and MULO: Multi-Channel Markets in Nielsen & IRI
The Beginner’s Guide to Trade Merchandising Measurement

Search CPG Data Tip Sheet

Search this website

About CPG Data Tip Sheet

The CPG Data Tip Sheet is published by Kevin Lehmann and Goods Group. It was founded in 2012 by Sally Martin and Robin Simon, two consultants who met in business school over a shared interest in the geeky side of marketing and went on to build independent practices of their own. Over more than a decade they turned hard-won experience into plain-English explanations of how CPG data actually works and how to analyze it.

Robin and Sally built this into something the CPG and consumer industry trusts. It continues in that spirit.

Categories

Glossary (79)
How To Answer Business Questions (42)
How To Communicate Insights (18)
How To Get Started with Nielsen/IRI (22)
How To Understand Your Database (13)
Know Your Measures: Distribution (24)
Know Your Measures: Pricing and Promotion (45)
Know Your Measures: Sales (21)
Miscellaneous (6)
Uncategorized (1)

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

Footer

Categories

Glossary (79)
How To Answer Business Questions (42)
How To Communicate Insights (18)
How To Get Started with Nielsen/IRI (22)
How To Understand Your Database (13)
Know Your Measures: Distribution (24)
Know Your Measures: Pricing and Promotion (45)
Know Your Measures: Sales (21)
Miscellaneous (6)
Uncategorized (1)

Search CPG Data Tip Sheet

Search this website

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

Terms of Use | Copyright © 2026 CPG Data Insights · Log in