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CPG Data Tip Sheet

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Blog » Miscellaneous

Miscellaneous

Featured Article

Thank You, Readers on Our 10th Anniversary!...

Robin Simon

Miscellaneous

Featured Article

20 Golden Rules to Help You Shine As An Analyst

Sally Martin

How To Answer Business Questions

Featured Article

Visualization: A Picture Is Worth A Thousand Numbers...

Robin Simon

How To Communicate Insights

Featured Article

Syndicated Retail Sales Data 101...

Sally Martin

How To Get Started with Nielsen/IRI

Thank You, Readers on Our 10th Anniversary!

November 30, 2022 By Robin Simon 4 Comments

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Wow – it’s hard to believe we launched the CPG Data Tip Sheet 10 years ago this month.  It is a decade later and we are very happy to thank our over 6,000 followers! In case you are relatively new to the CPG Data Tip Sheet, we went live the week of November 5, 2012 […]

Filed Under: Miscellaneous Tagged With: anniversary, blog performance

Join us at our upcoming inflation webinar!

May 23, 2022 By Sally Martin 2 Comments

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After publishing our recent post on inflation, we were asked by the Category Management Association to present a short webinar on the topic. It will be this Wednesday, May 25 at 11am central time. It’s targeted to CMA members but you can also register as a guest. We’d love to see you there!  Description and […]

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Crowdsourcing Common CPG Calculations and Formulas

December 2, 2020 By Robin Simon 31 Comments

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A reader recently asked if we could recommend a reference document resource that contains a comprehensive list of calculations or formulas used in CPG.  While our Glossary currently contains over 75 terms and abbreviations (many with calculations), we are considering expanding our glossary scope beyond syndicated data to cover other types of CPG metrics. We […]

Filed Under: Glossary, Miscellaneous Tagged With: calculations, crowdsource, formulas, glossary

Online Grocery Shopping: My First Experience!

October 7, 2020 By Robin Simon 4 Comments

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This post is different from what we usually write about, since it’s not directly about data and analysis.   Believe it or not…I did my grocery shopping online for the first time ever back in July and saw this as an opportunity to share my view on how the online shopping experience compares to shopping in […]

Filed Under: Miscellaneous Tagged With: bopis, online shopping

The Top Posts From Our First Two Years

November 16, 2014 By Sally Martin 2 Comments

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Robin and I have thoroughly enjoyed our first two years as bloggers! Thanks so much to the many readers who have entrusted us with their questions and added their own expertise to the conversation. We now have nearly 1500 email subscribers and over 5000 visitors a month. We thought it would be fun to look […]

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What article do you wish we would write?

October 20, 2014 By Sally Martin 4 Comments

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Dear Blog Readers, Wow, it’s been almost 2 years since we started CPG Data Tip Sheet! As we think about where to go next with this project, we wanted to get some feedback from you.  We’ll share the results of this mini survey in a future post: Which article has helped you the most? What […]

Filed Under: Miscellaneous

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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  • How To Get Started with Nielsen/IRI (22)
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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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