This is a bittersweet post for us to write. We (Sally & Robin) have transitioned CPG Data Tip Sheet to Goods Intelligence – more on that in a bit. When we started the CPG Data Tip Sheet back in November, 2012 we could not have imagined that almost 14 years later we would have over […]
About Sally Martin
Tip Sheet Mailbag: Velocity Q&A – The Sequel
We hope you aren’t tired of reading about velocity! Velocity and distribution (which go hand in hand, as you’ll see below) are the topics we are asked about most often. We’ve reviewed our reader correspondence and pulled out a few more key points we wanted to share: Question 1: Is Velocity Independent of Distribution? Q. […]
Tip Sheet Mailbag: Q&A on Velocity
We get a lot of questions from readers. Sometimes our answers touch on things we haven’t fully explored in our articles. We want everyone to benefit from these nuggets of information so decided to post a series of Q&A articles which will highlight some interesting correspondence. Our first post covers three questions on the […]
A Few More Thoughts On Inflation…
Last month, we were delighted to present a webinar through the Category Management Association. The webinar content was inspired by our inflation post from earlier this year. We wanted to share both the video replay and our slides from the CMA webinar. In addition, in preparing for the webinar, we had a few additional thoughts […]
Join us at our upcoming inflation webinar!
After publishing our recent post on inflation, we were asked by the Category Management Association to present a short webinar on the topic. It will be this Wednesday, May 25 at 11am central time. It’s targeted to CMA members but you can also register as a guest. We’d love to see you there! Description and […]
Buying Nielsen/IRI/SPINS Reports? Avoid These Three Common Mistakes!
Many CPG companies purchase individual, Excel-based reports from syndicated data vendors Nielsen, IRI and SPINS. Rather than the six-figure investment required for an ongoing data subscription, individual reports can be obtained for a few thousand dollars. So it’s a great place to start with this data! The vendors are quite flexible in what can be […]