CPG Data Tip Sheet

Transforming your syndicated data into business insight

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Thank You, Readers on Our 10th Anniversary!...

Robin Simon

Miscellaneous

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20 Golden Rules to Help You Shine As An Analyst

Sally Martin

How To Answer Business Questions

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Visualization: A Picture Is Worth A Thousand Numbers...

Robin Simon

How To Communicate Insights

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Syndicated Retail Sales Data 101...

Sally Martin

How To Get Started with Nielsen/IRI

CPG Syndicated Data Markets: Part 2 – The Nitty-Gritty

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Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone interested in the details about how Nielsen/IRI/SPINS cover the following brick & mortar channels: Grocery/Food Mass Merchandise/Walmart Drug Dollar Club Military Convenience […]

CPG Syndicated Data Markets: Part 1 – The Big Picture

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What Channels Are Available From NielsenIQ and Circana? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer is not so simple. In this post, I’ll provide an overview of which types of retailers are available from the FMCG syndicated data […]