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Excel tips

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Sally Martin

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Ugly Duckling to Beautiful Swan

Excel VLOOKUP: Transform Your Product Descriptions from Ugly Ducklings to Beautiful Swans

March 3, 2014 By Sally Martin 1 Comment

For many years, I used Excel and never knew about VLOOKUP. Oh, the hours I wasted! I’m writing this post to save you from the same sad, productivity-sapping fate. What is VLOOKUP? It’s a simple Excel function that allows you to pull information from one data set to another, based on some matching value. While […]

Filed Under: How To Communicate Insights Tagged With: Excel tips

Two Excel Functions That Can Save You Hours of Formatting Time

December 17, 2012 By Sally Martin 3 Comments

Did you check out my post about automating reports in Excel?  I showed the right way to set up reports (so you won’t have to reformat when you get new data).   Now I want to share more about two handy Excel functions:  RIGHT and PROPER.    I used these for the retailer name, date and […]

Filed Under: How To Communicate Insights Tagged With: Excel tips

How To Automate Monthly Reports (Even If You Aren’t An Excel Wizard)

December 10, 2012 By Sally Martin 4 Comments

Nielsen and IRI applications make it easy to create spreadsheet based reports that can be refreshed every month.    But in their older systems like Nielsen Nitro and IRI XLerate, there is minimal formatting.   Their newer web-based systems like Nielsen Answers and IRI Liquid Data apply more formatting but that formatting doesn’t necessarily look […]

Filed Under: How To Communicate Insights Tagged With: Excel tips, Report Automation

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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  • How To Get Started with Nielsen/IRI (22)
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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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