It’s a pleasure to feature this guest post from our colleague and fellow consultant Dan Wasser. Dan’s data expertise and savvy insights derive from long experience with syndicated data and category management in a variety of roles. You can learn more about Dan (and how to contact him) at the end of this article. Robin […]
About Guest
The State of eCommerce Data, Measurement & Analytics in 2018
We’re delighted to have guest contributor Sandy Skrovan, content marketing manager for Profitero, sharing her expertise in ecommerce intelligence. Please direct comments and questions directly to Sandy. Her contact details can be found at the end of this article. A flurry of activity this past year is transforming the eCommerce data, measurement and analytics landscape. As companies […]
New Age Panels: The Next Gold Standard for Shopper Data?
We are delighted to share this guest post from panel data guru Paul Hunter. Paul is the Markley Visiting Professor at Miami University (Oxford, Ohio) where he teaches courses in marketing. In addition, he is the principal of Oxford Analytics consultancy. Paul also serves as a board member of Market Research Institute International (MRII). Previously, […]
Base Weighted Weeks (Part 2 of 2): What Will Happen to Sales If…
We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger. mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW). This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]
Base Weighted Weeks (Part 1 of 2): How Much Trade Promotion Support Are You Really Getting?
We’re delighted to have guest contributors Mark Laceky (President) and Mike Fridholm (SVP, Client Service) from mLogic Consulting introducing one of their favorite measures. Keep in mind that this article is most relevant for use in more strategic planning and analysis, not necessarily for new users or with retailers. Their contact details can be found at […]
3 Ways to Kickstart Pricing Discussions with Visualizations
We’re delighted to have guest contributor Scott Sanders, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to kickstart a pricing discussion is […]