Marketers need to paint a picture of their buyers, humanizing them and understanding their preferences. This is not only important for general messaging but also necessary for target marketing. Syndicated household and shopper panel data is an excellent tool for helping to understand consumer characteristics. Not familiar with this panel data? You may want […]
shopper marketing
Segmenting Shoppers: Not All Shoppers Are Contributing the Same to Your Category Performance
It’s a pleasure to feature this guest post from our colleague and fellow consultant Dan Wasser. Dan’s data expertise and savvy insights derive from long experience with syndicated data and category management in a variety of roles. You can learn more about Dan (and how to contact him) at the end of this article. Robin […]