We’ve written before about why Sales per Store per Week ($PSPW or UPSPW) can be a flawed velocity measure. Our primer on this topic explains the problem. For example, a Walmart store and a 7-Eleven store each count as one store, so per-store velocity is biased toward items sitting in big box retail, since larger-format […]
The Product Mix Trap: Why Averages Can Lie in CPG
I want to wholeheartedly thank Robin and Sally for trusting me as the new steward of the incredible CPG Data Tip Sheet. As they mentioned in their post last week, the site truly helped me get up to speed on CPG analytics, fundamentals, and terminology when I started my career at Nielsen over a decade […]