Transforming your syndicated data into business insight
Base Weighted Weeks is a measure of the amount of trade promotion support received. It is a lot like Cume Weighted Weeks (CWW) but takes into account the importance of individual stores to sales of the specific product. Read this article for more detail on BWW.
Acronym for Buy Online, Pick Up In Store. Also called click & collect or order & pick-up. One of the e-commerce methods, in contrast to buying online and getting the order delivered.
See Attribute.
“Cume” is short for Cumulative. This is the most comprehensive merchandising measure, taking into account both the reach and frequency of merchandising support. It should always be stated relative to the length of the period you are talking about: “Brand X got 14.2 CWW of Feature in the most recent 52 weeks” or “Category Y got […]
In-store merchandising condition executed by retailers and measured using a sample of audited stores. A Display is a temporary secondary location in the store different from the regular shelf location, usually an endcap or in-aisle display. After 7 weeks, a secondary location is no longer considered temporary. Most commonly used is Display without Feature. Any […]
Measures how much display activity took place during weeks when there was also a feature. You want as much display as possible to happen when features are also happening, as the impact of the 2 tactics together is always higher than when display happens alone, assuming the same price point. Calculated as (weeks of Feature […]
