Robin Simon

One of the geographies available from Nielsen, it stands for “eXtended All Outlet Combined.”  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJ’s and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries). Also see MULO. Reference article: Multi-Channel Markets Available from Nielsen & IRI