Amount of product sold at retail expressed in dollars. Unit Sales x Avg Price/Unit = Dollar Sales. EQ Sales x Avg Price/EQ = Dollar Sales. Most often used by Sales and Finance, also by Marketing. Good for comparing across categories since dollars are common to everything sold in the store.
Reference article: Ways to Measure Sales
I love this site – so informative. Thank you!
Thanks Kathy!
What’s the difference between unit sales and unit? Thank you.
Unit Sales and Units are the same, also sometimes called Package Sales. This is the thing that a shopper buys – so a can, a box, etc. See this post which explains how this is different than Volume or Equivalized Volume.