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Blog » Glossary » Page 2

Glossary

Featured Article

Thank You, Readers on Our 10th Anniversary!...

Robin Simon

Miscellaneous

Featured Article

20 Golden Rules to Help You Shine As An Analyst

Sally Martin

How To Answer Business Questions

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Visualization: A Picture Is Worth A Thousand Numbers...

Robin Simon

How To Communicate Insights

Featured Article

Syndicated Retail Sales Data 101...

Sally Martin

How To Get Started with Nielsen/IRI

Absolute Change (Abs Chg)

July 1, 2012 By Robin Simon Leave a Comment

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Usually calculated as (this year – year ago).  Can be used for all measures.

Filed Under: Glossary

Absolute Discount

July 1, 2012 By Robin Simon 2 Comments

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Amount that the promoted price is below the regular price, expressed in dollars or cents.  Calculated as (Base Price – Promoted Price).  Note that a 10¢ discount could be 8% in one year but 7% the next year if the base price increased in the second year.

Filed Under: Glossary, Know Your Measures: Pricing and Promotion

All Commodity Volume (ACV)

July 1, 2012 By Steven O'Sullivan Leave a Comment

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All Commodity Volume, commonly referred to as ACV, is the annual dollar sales of everything sold in a store.  Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered.  Related measures include % ACV Distribution,  % ACV with Merchandising and Sales per […]

Filed Under: Glossary, Know Your Measures: Distribution

Any Merchandising

July 1, 2012 By Robin Simon Leave a Comment

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See Any Promotion

Filed Under: Glossary, Know Your Measures: Pricing and Promotion

Any Promotion

July 1, 2012 By Robin Simon 2 Comments

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Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”.  So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]

Filed Under: Glossary, Know Your Measures: Pricing and Promotion

AOC

July 1, 2012 By Robin Simon Leave a Comment

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One of the geographies available from Nielsen, it stands for All Outlet Combined (and used to be known as “FDMx”).  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers excluding Walmart. See also xAOC.

Filed Under: Glossary

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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