One of the geographies available from Nielsen, it stands for All Outlet Combined (and used to be known as “FDMx”). It includes the following channels: Food/Grocery, Drug, Mass Merchandisers excluding Walmart. See also xAOC.
AOC
Glossary
Attribute
A product’s attributes are what makes it distinct from other products. Attributes include things like size, color, flavor, package type and other features that are relevant to the category. From a consumer perspective, these attributes are what determine the consideration set and influence the ultimate purchase decision. From a retail perspective, product attributes help define […]
Average Items Carried (AIC)
The number of items, on average, that a retailer carries of a category, segment, brand, etc. For example, if a brand is made up of 7 different items (SKUs), the average store that carrries the brand at all may have 4.8 items. This measure is usually available in a Nielsen database, while IRI calls it […]
Average Items Selling
See Average Items Carried.
Average Price
What a shopper pays, on average. Calculated as Total Dollars/Total Volume (or / Total Units). Note that nobody really pays this price, since it is a blend of promoted and regular prices.
Base Price
Best measure to use for the “regular” price a shopper pays when a product is not on sale. This is derived from Base $ / Base Units (or / Base Volume), so includes all stores every week whether or not the product is on sale. Because Base Price includes all stores, it is usually a […]