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Blog » Glossary » Volume Decomposition (aka Due-To, Volume Bridge)

Volume Decomposition (aka Due-To, Volume Bridge)

July 1, 2012 By Robin Simon Leave a Comment

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Analysis that attributes a change in sales to various business drivers.  It quantifies how much of a volume change was due to changes in many different of things that were taking place at the same time.  The most common business drivers included in the analysis are distribution, pricing and merchandising.  There is almost always an All Other bucket, too, that accounts for everything else not explicitly included.

Other names names for the same thing are:  Volume Decomp, Due-To (because it tells you how much of the sales change is due to each of the drivers) and Volume Bridge (since it bridges the volume from one period to another).

We have a whole series of articles on this topic so start here: Volume Decomposition Part 1

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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