Shelf Price
Usually used to describe what the price is on the shelf at any point in time. There is no measure for this. See Base Price and Promoted Price.
Static Panel aka Longitudinal Panel
In the context of household panel data, a static panel is a subset of the total panelists registered. To be included in the static panel, a panelist must meet criteria around: Length of time in panel Consistency of reporting, typically measured by number and frequency of transactions reported The length of time requirement will usually […]
Temporary Price Reduction (TPR)
Retail merchandising condition executed by retailers and measured using the retailer’s POS system. This measure is calculated (from prices obtained from the POS system) not collected from retailer features or from what is displayed on a shelf price tag. A TPR is a temporary price cut of at least 5% from the regular price. In […]
Total Distribution Points (TDP)
Most comprehensive measure of distribution, accounting for both the %ACV Distribution (reach) and Average # of Items Carried (depth, sometimes abbreviated as AIC). TDP is often available right on your database but it can be calculated for a brand (or category) by summing the %ACV Distribution of the individual items that make up the brand (or […]
Total Points of Distribution (TPD)
See Total Distribution Points (TDP).
Trade Promotion
When a manufacturer pays a retailer to execute specific in-store tactics in order to sell more product. This is often the largest part of many brands’ budgets. Reference articles: The Beginner’s Guide to Trade Merchandising Measurement