See Trading Area (TA).
Retailer Marketing Area (RMA)
Sales per $MM ACV (“Sales per Million”)
Measures how fast a product is moving in the stores where it is in distribution. Use when comparing across markets, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by the market’s All Commodity Volume in millions. […]
Sales per Point of Distribution (SPPD)
Measures how fast a product is moving in the stores where it is in distribution. Use only within a market or retailer, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by some measure of distribution (e.g. […]
Shelf Price
Usually used to describe what the price is on the shelf at any point in time. There is no measure for this. See Base Price and Promoted Price.
Static Panel aka Longitudinal Panel
In the context of household panel data, a static panel is a subset of the total panelists registered. To be included in the static panel, a panelist must meet criteria around: Length of time in panel Consistency of reporting, typically measured by number and frequency of transactions reported The length of time requirement will usually […]
Temporary Price Reduction (TPR)
Retail merchandising condition executed by retailers and measured using the retailer’s POS system. This measure is calculated (from prices obtained from the POS system) not collected from retailer features or from what is displayed on a shelf price tag. A TPR is a temporary price cut of at least 5% from the regular price. In […]