For a quick refresher on which time periods you can get on your database, see this previous post: Timing is Everything, Part I. Given all the possible time periods that you may have access to, it is important to first determine what business question you are trying to answer. There are 2 ways to think […]
time period
Timing is Everything: Which Time Periods Should You Get on Your Database?
Learn about the “standard” option for time periods that many companies get, plus available upgrades (for more money) and downgrades (to save money). Standard Option The standard option for time periods from IRI and Nielsen is 2 years of rolling history of weeks and quad-weeks, updated monthly. So what do these things mean? The […]