Transforming your syndicated data into business insight
Many people are familiar with the analysis known as a volume decomposition (or due-to) that uses POS data. This allows you to explain a change in sales and attribute gains and losses to specific business drivers like distribution, pricing, trade promotion and some other things. We have a series of posts on this, starting with […]
We get a lot of questions from readers. Sometimes our answers touch on things we haven’t fully explored in our articles. We want everyone to benefit from these nuggets of information so decided to post a series of Q&A articles which will highlight some interesting correspondence. Our first post covers three questions on the always […]
It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation: from April and then a follow-up to a webinar we conducted in late […]
Last month, we were delighted to present a webinar through the Category Management Association. The webinar content was inspired by our inflation post from earlier this year. We wanted to share both the video replay and our slides from the CMA webinar. In addition, in preparing for the webinar, we had a few additional thoughts on […]
“There are a lot of questions about inflation and how it impacts the business. We would love to hear your thoughts on how we can analyze this topic!” – Actual reader comment on CPG Data Tip Sheet, 3/22/22 Well, here are some thoughts for you! Background and Context Let’s start with some basic information: […]
Wow – we are now more than a year into the COVID-19 pandemic, which has impacted virtually all aspects of life and business. And analysis. Around this time in 2020 I wrote this post which talks about important things to consider while doing analysis during uncertain, volatile times. During several weeks in March-April, 2020, sales […]
