Transforming your syndicated data into business insight
Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is […]
Portion sold on promotion that would have been sold anyway. This can be expressed as what percent of promoted was subsidized or what percent of total sales. Calculated as (Promoted Sales – Incremental Sales) / Promoted Sales OR (Promoted Sales – Incremental Sales) / Total Sales. Lower is better. The Efficiency measure is a related […]
Usually calculated as (this year – year ago). Can be used for all measures.
Amount that the promoted price is below the regular price, expressed in dollars or cents. Calculated as (Base Price – Promoted Price). Note that a 10¢ discount could be 8% in one year but 7% the next year if the base price increased in the second year.
See Any Promotion
Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”. So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]
