Price paid by shoppers only in stores where the product is not on sale. Calculated as Non-Promoted $ / Non-Promoted Units (or Non-Promoted Volume). We do not recommend using this, but Base Price instead. Reference article: Why You Should (Almost) Never Look At Non-Promoted Price.
Non-Promoted Sales
Amount sold in stores with no merchandising present that week. Major use is when quantifying trade costs. For other analyses, Base Sales will probably be the better measure to use.
Numeric Distribution
See % Stores Selling.
Percent Change (% Chg)
Usually calculated as (this year – year ago) / year ago. Should not be used for measures that are already expressed as a %.
Point Change (Pt Chg)
Similar to Absolute Change, often used for measures that are already expressed as a %. For example, when comparing 10.3% to 15.6%, the point change would be 5.3 points.
Price Decrease
See Temporary Price Reduction (TPR).