Transforming your syndicated data into business insight
Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is […]
All Commodity Volume, commonly referred to as ACV, is the annual dollar sales of everything sold in a store. Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered. Related measures include % ACV Distribution, % ACV with Merchandising and Sales per […]
The number of items, on average, that a retailer carries of a category, segment, brand, etc. For example, if a brand is made up of 7 different items (SKUs), the average store that carrries the brand at all may have 4.8 items. This measure is usually available in a Nielsen database, while IRI calls it […]
See Average Items Carried.
See % Stores Selling.
Most comprehensive measure of distribution, accounting for both the %ACV Distribution (reach) and Average # of Items Carried (depth, sometimes abbreviated as AIC). TDP is often available right on your database but it can be calculated for a brand (or category) by summing the %ACV Distribution of the individual items that make up the brand (or […]